Why is it so hard to focus on the task at hand these days? Could it be because we live in a world of seemingly constant and endless distractions? Think back on the events of the last week or so. How often did your productivity fall victim to distractions? How many times a day did you start to do something, only to end up doing everything except what you wanted to do?
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It’s not just information overload that presents a challenge to our ability to focus. It’s everything overload. Our attention is being pulled in so many different directions that the simplest of tasks can seem impossible to get to.
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Multitasking does not work!
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Productivity is not about how many things you can do at once. It’s about how many things you complete. If you are jumping around, a few minutes here and a few minutes there, it’s very unlikely that you will actually see anything through to completion. Even if you do manage to complete something, chances are it took you way longer than it should have.
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When you try to do more than one thing at a time, what happens to your focus? It’s divided, right? The more divided your focus is, the busier you will be, and the less you will get done. I’m sure we all know from experience that we can be very busy and still accomplish very little. It happens to me much too often, and I’m guessing it happens to you as well.
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What’s the opposite of multitasking?
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The opposite of multitasking is doing one, and only one, thing at a time. What happens to your ability to focus when you restrict your efforts to just a single task? Your focus increases dramatically, doesn’t it?
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What if you are focused on a single task and you don’t experience any distractions or interruptions? You will probably be able to complete that task in record time. Now when you compare the way you feel after completing something in record time, compared to not being able to get anything done, which one makes you feel better?
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Let’s face it, productivity feels really good.
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Everyone loves the feeling of accomplishment. It makes us feel like our efforts paid off, and now we have something to show for it. The quicker we can get something completed they better we feel about it.
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There are other benefits to increased productivity, like more free time to spend doing things we really want to do. All to often important personal or family activities get put on the back burner because we end up spending too much time working. This is not a very balanced way to live. It was happening to me and I got tired of it.
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Applied focus to the rescue!
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Is it possible to accomplish more, and to do it in less time? Yes it is, and the way we do that is by increasing our focus, while simultaneously eliminating ALL distractions. And it’s important to recognize that one really depends on the other. .
No matter how focused we are, one little distraction can derail us. If you stop what you’re doing long enough to answer the phone or check your email, you break your focus. When that happens it will take several minutes to get back in the zone. That means you have effectively delayed the completion of that particular task.
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How applied focus works
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Applied focus is a simple strategy that will quickly multiply your productivity based on the principles we just discussed. Here’s how it works. Each applied focus session is 45 minutes long, followed by a 15 minute focus shift. This means that you will intentionally stop focusing on the task at hand and do something completely different during the 15 minutes of focus shift.
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It also means that during your 45 minute applied focus session you will not allow anything (except dire emergencies) to distract you. No phone calls in or out, no checking emails, and no twitter, facebook or StumbleUpon. The goal is 45 minutes of uninterrupted focus on a single predetermined task.
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Here are some guidelines
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Because most of my work is done on a computer, I’m going to use that as an example. You can adjust these guidelines to fit your particular situation. The same principles can be applied to any task.
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1) Only one window open on your computer. For example, if you are writing an article the only thing on your computer screen is your favorite word processor. That means that your browser is closed. This will greatly reduce the temptation to wander from the task at hand.
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2) Time your sessions. One of the hardest things to do is stop in the middle of a task that you are totally focused on. It’s much easier to lose track of time and just keep working. Don’t do it! After 45 minutes of focus, your mind needs a few minutes to do some neurological organization. Otherwise, your ability to maintain optimal focus will suffer.
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3) Get up from your desk. If you work at a desk, get up and walk away during your 15 minutes of focus shift. Go get a drink, walk around, visit, have a snack, use the bathroom, whatever you need to do. Let your eyes look at something else, and give your mind a break.
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4) Get prepared ahead of time. If you are writing an article, do your outline and research during a separate, applied focus session. That way you can focus on the writing. If you have to stop writing to do some research, you have broken your focus and reduced your level of productivity. Use separate focus sessions to handle different aspects of the same task.
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5) Relegate email and telephone calls to their own session. Have one or two time slots specifically for “other necessary activities.” Make your calls, read and respond to emails, do your social networking, reply to comments on your blog, etc. Reserve an applied focus session just for those activities instead of allowing them to become interruptions.
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Ease into it slowly!
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Using applied focus sessions to increase your productivity takes some getting used to. Don’t start out by scheduling eight sessions your first day. You need to train yourself, and those around you, to a new way of thinking.
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To minimize interruptions, tell others that you are only available for brief phone conversations, for example, during the last 15 minutes of each hour. If they require more time, have them call back during the time slot you have set aside for that purpose.
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The rewards are worth the effort
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Once you become accustomed to using applied focus sessions it will change your life. Your increased productivity will carry the added benefit of more free time for personal pursuits. Even things like exercising can be consolidated and optimized using this approach.
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Your increased ability to focus will also improve your relationships. When you are with people you care about, you will be better at focusing on the moment. Conversations and other interactions will be enhanced because you won’t be so easily distracted. Learning to focus is truly an advanced life skill worth mastering.
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What is the greatest challenge to your ability to focus?
Which distractions do you struggle with the most?
The lines are open!
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{ 26 comments… read them below or add one }
Jonathan – I struggle with this all the time at work. It is hard to stay focused on just one thing. I find that I can rarely even completely compose an email without getting distracted by another idea, task or interruption.
One reason I jump around is because I’m afraid if I don’t do it immediately, then I’ll forget about it. To overcome this, I keep a pad right by my computer. This way I can jot down spurious thoughts so I can follow-up when I’m done doing what I’m doing. It helps some, but I might try your applied focus technique to see if it will work for me.
jeff@mysuperchargedlife´s last blog ..Great Victory in Life Is Won Through Great Leadership
Hi Jeff, my tendency is to jump around also. Disciplining myself to on task at a time has always been a challenge. However, time has proven to me that this is the most productive approach. I too keep a pad handy for the same reason. If I don’t make a note, the chances are strong that the idea will be lost forever.
I’ve been wanting to start implementing this technique for couple months already and for whatever reason haven’t done it yet. I’ll definitely start right now, it makes so much sense.
Lana – DreamFollowers Blog´s last blog ..Ask And It Is Given – Do You Truly Understand What That Means?
Hi Lana, I find the most common reason for not using this method is that distractions are actually habit forming. We get comfortable with jumping around because it allows us to avoid completing one task by using another as a seemingly legitimate excuse. Implementing this was a slow process for me as well.
WOW!!!!! You’ve no idea how badly I needed this. I often wondered how you operated. Now I know and I REALLY like it. Just today I had 10 windows open and I thought this is BS I can’t do this. I know most people do. But I have to only have one window open and focus on that or I get drained. Even though I’m good at multitasking I don’t like having to be that strung out or stretched.
I’m also very good at focusing, really good at it. So it’s just a matter of applying your guidelines here, which I am going to print out. I always thought that I “should” multi-task as so many people said that was the “thing” to do. It was what highly productive people did. Well, I am excellent at it but I find it very distressing and it hypes me up leaving me exhausted after and I’m not sure I get any more done.
I tend to be very orderly in my thinking so I think your method is my innate way of working. I realized today that I work best one thing at a time. I’m left feeling more whole, calm and centered. Not fragmented.
Dang, you are good! This really rocks. I felt myself take a deep breath. You confirmed so much for me. Bless you my friend.
Robin Easton´s last blog ..Turn Off the Bombardment
Hi Robin, once we think about the definition of focus we quickly realize that multitasking is the exact opposite. Def: “To direct ones concentrated attention toward a particular point or purpose.” Multitasking is more like juggling, our attention is equally divided between several things giving only brief moments of diffused focus to each one. When you focus a camera on one object to reveal it’s detail, everything else is out of focus. Multitasking is definitely a skill, it’s just not a very productive one.
Jonathan, this is a much needed post. With all the emphasis on multitasking at the moment we need to know that it does not work. With mutlitasking your brain is pickled with too many things to do, with applied focus you can work faster, smarter and reach your goal quicker.
Also with people having to hold so much information in their brain these days the trick is not holding the information but getting rid of the distractions that we don’t need in our life which you have spoke about above.
Great post as usual.
Steven Aitchison´s last blog ..6 Obstacles Threatening Your Progress.
Hey Steve, now I see what my problem was, I had a pickled brain.
Hi Jonathan, sometimes I can’t help doing many assignment at one time. In reality, its much faster to do it one by one as you said.
Thanks for this great post, Jonathan. It has reminded me.
Arswino @ Inspirational Quotes´s last blog ..85 Ways to Motivate Yourself
Hi Arswino, multitasking is hard to resist and so are distractions. I struggle with this also.
Great topic Jonathan,
I am a failure at multitasking. I feel it makes less sense to try to do multiple tasks. I usually spend more time correcting something when I do. Focusing on one thing, and giving it my best has been the most productive way to go for me.
Hi Bunny, you are better off not being good at multitasking. It sounds good in theory, but in reality it is self-defeating (unless you are a traffic controller).
Great tips, Jonathan! Focus also has notable correlations to health. Poor diet makes it much more difficult to focus, even if not multitasking, and being interrupted or forced into changing focus is actually a form of stress that can be problematic if it happens on a consistent basis.
Since many of us now do much of our work on computers, the internet creates more distraction than ever. I think having only one window up at at time is a great suggestion and has been quite helpful for my blogging.
Vin – NaturalBias´s last blog ..The Dark Side of Healthy Living
Hey Vin, thanks for bringing health into the conversation. I agree with you 100%. There are a number of supplements I use to help with brain function and concentration. My morning routine starts with 120 mg Ginkgo, 500 mg Niacin, followed by a shot of black coffee. There are other things I take with food, but this is on an empty stomach. I know some will take issue with the coffee, but the mental boost from caffeine is undeniable. I always appreciate your input Vin, thanks.
Controlling one’s own attention is easier said than done. The abundance of distractions is not the only culprit. The human mind has some leftover primitive “wiring” that, unfortunately, makes it easy for our attention to be hijacked by things that we actually must ignore in order to be as productive as we’d like to be.
A clinical psychologist, I’ve devoted much of my career to developing ways for people to achieve more by exercising greater control over their own attention. One solution I developed is a simple pager-like electronic device called a MotivAider (http://habitchange.com) that could be described as an “onboard automatic attention focusing tool.” It’s been used successfully by executives and others to boost productivity by automatically keeping their attention focused on whatever they decide matters the most.
Thanks for another good one, Jonathan.
I love this idea and I will implement it soon. Just got back from a long holiday and started my normal work routine. Will surely try this one

Dragos Roua´s last blog ..Assess – Decide – Do for Programming
Hey Dragos, let me know how it works for you. I like to use a few of the 15 minute focus shift periods to get some exercise. That always improves my ability to focus.
Jonathan I totally love this article of yours. It is extremely well written and the topic is so important to almost everyone I know. Thanks

Stephen – Rat Race Trap´s last blog ..Being Extraordinary
Thanks Stephen, of all the focus techniques I’ve ever tried, this one really increased my productivity.
Great tips here Jonathan. The point of focus on the computer are great. I use full screen mode for most of my work so there is no other distractions and its the most effective I find. That and of course shutting off any IM and email popups (I’d never use those though at any time since they are so distracting).
Mike King´s last blog ..Do You Demonstrate Moral Leadership?
Thanks Mike for the full screen tip. I hadn’t thought of that but I immediately put it into practice and liked the result.
Hey Jon! I agree it’s important to single-task on high-capacity tasks. I second Mike on using full-screen mode to increase focus, such as writing posts and the like.
On multi-tasking, I do see a role for it – for the low capacity tasks. For example, I always multi-task on tasks that don’t require much brain work or utilize different senses/parts of my brain, such as connecting on different social media, administrative work and the like.
Celes | The Personal Excellence Blog´s last blog ..Why I Wake Up Early (And 9 Reasons You Should Do So Too)
Hi Celes, I agree that there is a place for multitasking on low capacity tasks, thanks for pointing out the difference.
Hi Jonathan,
Just to let you know that this article has really helped me out, now I’m getting things done left right and centre (at work and studying etc). Compared to previously wondering where the time had gone and why I was getting considerably less done than I had intended.
My e-mail is now more of a treat when I turn it on rather than a constant burden.
It’s a really cool article, I’ve re-read it several times. So I just like to say a big fat Thank You.
Hey Luke, I am really pleased this is working for you. It made a huge difference in my life also. Thanks so much for your feedback.
Hi, Jonathan. I have been using this concept for a while. I use e.ggtimer.com (free, no affiliate promotion here
, but I set the timer for 25 minutes at a time, followed by a short 3-5 minute break. At the end of three of these focus sessions, I take a longer break. Seems to work well for me 

Steve-Personal Success Factors´s last amazing blog post ..Have You Met This Giant?
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