Regardless of what kind of opportunity you are looking for, there is someone, somewhere, who is in a position to help you. If you have a service to offer, there is someone who needs that service. If you have a product to sell, or an order to fill, It doesn’t matter what that product is or what you need to fill your order, somewhere out there are buyers and sellers that can help you.

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The kind of opportunity you are seeking really makes no difference. Whether it is in the realm of products, services, guidance, assistance, or knowledge, your quest will end when you find the right person or group of people. People represent your greatest source of opportunities. Let’s take this concept and drill down a little bit more to make sure we understand how to use this resource.

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What kind of questions are you asking?

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Obviously, finding the right opportunity requires that we ask the right questions. Asking the right questions will ultimately lead us to the right people. This puts an entirely different spin on our search. Now, instead of looking for opportunity directly, we are looking for people. What kind of people? Well, it all depends on the kind of opportunity we are seeking.

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If you are looking for employment, then start by looking for people with businesses that are still thriving, even in this economy. Don’t start out looking for the exact position that you would like to have, that’s too specific. If your search is too narrow, you may miss out on an opportunity for an even better position than you anticipated. So find the people whose businesses are thriving and look for a way that you can add value to their business. Be creative, and when you come up with a presentable idea, run it by them. Even if they don’t buy into your idea, they are likely to be impressed enough to offer you something else.

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Your goal should be to become a viable asset to your employer by adding value to their business. The more valuable you are to them, the more opportunities will open up for you.

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See yourself as a valuable asset

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Your self-image will make a huge difference in the type of opportunities you attract to yourself. If you see yourself as a valuable asset, and you present yourself as such, others will see you that way as well. You never ever want to come across as needy or desperate. This is true whether you are looking for a job, a mate, or a business partner. Self-confidence encourages people to have confidence in you. Opportunities come to those who instill confidence.

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It can be difficult to come across with self-confidence when you are in urgent need of the right opportunity. For someone who has been out of work for a while, with bills piling up, they may feel desperate. It’s extremely difficult to project the right image while harboring feelings of desperation. This is one of those situations where learning some specific life skills can help to overcome the mentality of scarcity.

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Focus on creating opportunity for others

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Some of your best opportunities will be born from your desire to create opportunity for others. This has been the driving force of many successful web based businesses. Let’s say that you have written a content rich ebook of incredible value, and you want to share as many people as possible. In order to accomplish that, you decide to price well below the value of its contents. So you have created an opportunity for others to benefit from your hard work very inexpensively. Could you take it a step further?

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What if you offered your customers an opportunity to share your book with their friends and earn a 70% commission in the process? Now you have created value and opportunity on two different levels. There is no way to foresee what kind of future opportunities will grow from an arrangement like this. One thing I do know is that this very strategy has launched thousands of successful Internet businesses. Creating opportunity attracts even greater opportunities.

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Always put people ahead of business

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It is natural to want to help those that you like and respect. Work at building relationships with people, and opportunities will follow. This is the principle behind the success of major social sites like twitter and facebook. It’s about relationships, and relationships are a give-and-take arrangement. Many business opportunities have come from these social sites, but the relationship came first.

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The same principles apply to almost every aspect of life. If you are looking for opportunities, focus on establishing relationships and creating value first. Stay open to mutual opportunities and don’t be afraid to be generous. When you look for ways to help others you become a magnet for increased personal opportunities.

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So look around, opportunity is knocking – are you willing to open the door and let it in?
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