Create Success by Creating Value

by Jonathan

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When you look at people who are at the top of their field, you will discover that they all have one thing in common. It really doesn’t matter what field they are in, they all do one, specific thing on a consistent basis.

Can you guess what that is?

They all create value for others, and in doing so; they also create success for themselves. This doesn’t happen by accident, it is 100% intentional.

Creating value for others is an extremely powerful success strategy for several reasons. Let’s examine some of those reasons and consider a few examples.

Increase your own value

When you create value for others, you become more valuable to them. Think about this in regard to your own life. Every single person who is important to you is, in some way, adding value to your life. The closer your relationship with them, the greater their contribution to your life.

What kind of contribution? Personal relationships are prioritized according to their emotional value. In some important way, having that person in your life makes you feel better about yourself. In business relationships, the value is generally measured by its effect on your bottom line.

A quantum shift

When we focus on adding value to other people’s lives, it completely shifts our perspective. We will naturally start to move away from selfish motives as we increasingly consider the welfare of others. This causes our own happiness and success to become a byproduct of our efforts to contribute to the happiness and success of others.

The more we focus on contributing in a worthwhile way to other people’s lives, the more our own happiness becomes bound up with theirs. This kind of community consciousness elevates our existence to a much higher level. Creating value for others expands our world, while selfishness shrinks it.

As our world expands, we become exposed to greater opportunities. As we act on those opportunities, it raises the value of our own lives. It’s a total win-win situation.

How can we apply this in our personal lives right now?

Start with your closest relationships. Look for ways to contribute to the lives of those around you. What can you do for your wife, husband, children, or friends to help them feel better about themselves? How can you bring a smile to their face, or a warm feeling to their hearts? As you take steps to contribute to their lives, notice how it makes you feel about yourself. You will soon notice a resulting increase in your personal sense of joy and satisfaction.

What about in business?

If you are an employee, find ways to become more valuable to your employer. Increasing your value at work adds to his bottom line, and his appreciation will add to yours. If you are an entrepreneur, look for ways to create greater value for those you do business with.

Here are three excellent examples:

1. In the extremely competitive world of online marketing, Jack Humphrey is a top social marketing expert. His entire success is built on the foundation of creating value for others. The more successful he becomes, the greater his dedication to helping others succeed. As a result, his success continues to grow as well.

If you are a blogger, or looking for ways to grow an online business, I highly recommend that you visit Jack’s site, the Friday traffic report. It’s an excellent source of truly valuable information that can help you succeed.

2. Next, consider Leo Babauta of Zenhabits. Leo has more RSS subscribers (close to 200,000) than any other personal development blog I know of. Why do so many people follow his blog?

The reason is simple. Leo’s readers find value when they visit this site. As a result, his readers tell their friends, and they tell their friends, and on it goes. So many people visit Zenhabits that he is able to make a full-time living as a blogger. That’s an amazing accomplishment.

And what is the foundation of his popularity? He creates massive value and sends it out there for others to assimilate. As they do, his popularity grows.

3. Another great example is Jonathan Fields of Awake At The Wheel. Jonathan used to be a lawyer, now he is a professional blogger, copywriter, author and more. Interestingly, you will rarely see him mention anything about his businesses on his blog. Why is that?

Again, Jonathan recognizes that if he creates enough value through the content of his blog, many of his readers will take the time to have a closer look. As they do, some will buy his books, others will become his clients. You see, he’s not worried about it. He is focused on creating value with full awareness that it will eventually come back to him in one way or another.

What’s in it for…?

So, you might be wondering, how have I benefited from mentioning these three people in this article? Actually, that is the wrong question to ask. The real question is – how have you benefited?

Well, that remains to be seen. Perhaps you are building an online business and you are looking for a marketing expert. Maybe you will find some valuable personal advice at Zenhabits that changes your life. It could be that Jonathan Fields will stimulate your thinking to the point of a personal epiphany.

Hopefully, you will at least be motivated to look for new ways to add value to the world around you. If any of these scenarios are true, directly or indirectly, I will have created value for you, and that’s good enough for me.

You never know

The possibilities are almost limitless. Perhaps you enjoyed this post enough to use the ‘share this’ button below to digg it, stumble it, or share it with a friend by e-mail. Maybe you will discover TRUE SELF and use it to completely transform the quality of your life. I really have no idea exactly how things will turn out.

First things first

The point is, create value first and don’t worry about how it is going to come back to you. Creating value is not bartering; we are not looking to make an even trade. It is more like making a deposit into the community human growth account. We all make deposits and we all extract benefits. We never know exactly how or when that is going to happen.

One thing we do know, if you make enough deposits you can eventually live on the interest, and that’s a beautiful thing.

So, I encourage you to go check out some of these other sites and see what you think. I also want to encourage you to leave a comment and let me know whether or not you benefited from this article. Your comments are one way in which you can create value for me and other readers. Right here is a perfect opportunity for you to make a deposit in that community human growth account.?

How do you create value?
How does creating value make you feel?
The lines are open!

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{ 11 comments… read them below or add one }


Wise words kind Sir! Thanks for the mention(s)!


Jonathan - Advanced Life Skills

Hey Jack, thanks for setting the right example for the rest of us.


Joe Malinowski

Great post! This is definitely laws of attraction at work, I just posted a day or so ago about this exact topic and so did a friend of mine. Great minds think alike! Awesome stuff. Have a wonderful day!


Jonathan - Advanced Life Skills

Thanks for the kind words Joe, appreciated.


axel g

That’s so true!

Quality and value stand out…


Jonathan - Advanced Life Skills

Indeed they do Axel. As time goes by these qualities are becoming rarer and rarer, but we can move things the other way.


John Duffield

Hello Jonathan from Canada. Years ago, I was preparing a talk about “success” for University grads. We ancient alumni get pressed into this service for convocations every year. But my talk gave me sleepless nights. I knew something scary about “success” these young people probably didn’t want to know. Even so, I felt obligated to hold up my red flag. So I did. Here’s the gist of it. Those graduates wanted a speech filled with precisely the success principles Jonathan has so eloquently summarized here and in other articles. These principles, if applied to your life, really can make you successful beyond your wildest dreams. But they probably won’t for one simple reason. True success is about building …..YOU. Not a business. Not a mountain of cash. Not a monument. YOU. So let’s stop and think for a second. These success principles are just tools. And what happens if you don’t know what you’re making? If you don’t know who YOU are….all the tools in the world won’t help. Chances are you don’t have a clue who you are right now either, because only one in millions does in today’s world. Now we get to the scary part. What happens if you use the success principles without knowing who you are? Simple. You build the life of somebody else’s dreams. You pretend to be something you’re not. By now you may be wondering how to figure out who you really are. The short answer is, you have to change the way you see the world. The way we’ve been taught to see things just won’t let you. Ciao. John Duffield


Jonathan - Advanced Life Skills

So right John, discovering who we are and what we are about is the only way to really be in a position to create value for all concerned.



Hello Jonathan. I have been reading your articles for some time. I enjoy every one of them very much. I appreciate your insights. This one particularly resonated with me because you are adding value to others by mentioning them, and many of your readers, like myself, will benefit from them also. I am building my business and my brand so I will definitely check these resources. I am all about adding value and benefits to others, so I enjoyed what you said the community human growth account. “We all make deposits and we all extract benefits. We never know exactly how or when that is going to happen. One thing we do know, if you make enough deposits you can eventually live on the interest.” That to me is priceless. Thanks so much for your insights.



Wisely done…Life changing to say the least; I totally get it NOW, why I always appear to be so LUCKY all the time…This is TRUE WEALTH! I shall overflow now and forevermore.Gratitude TONS Jonathan! BLISS!


Ken Haberman

Jonathan. You’ve done a great job in capturing the “add value” spirit. Your examples are also on target. A very informative and enjoyable post. Thank you!


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