Create Success by Creating Value

creating value

When you look at people who are at the top of their field, you will discover that they all have one thing in common. It really doesn’t matter what field they are in, they all do one, specific thing on a consistent basis. Can you guess what that is?

They are all creating value for others, and in doing so; they also create success for themselves. This doesn’t happen by accident, it is 100% intentional. Creating value for others is an extremely powerful success strategy for several reasons. Let’s examine some of those reasons and consider a few examples.

Increase your own value

When you are creating value for others, you become more valuable to them. Think about this in regard to your own life. Every single person who is important to you is creating value for you on some level. The closer your relationship with them, the greater their contribution to your life.

What kind of contribution? Personal relationships are prioritized according to their emotional value. In some important way, having that person in your life is creating value because they make you feel better about yourself. In business relationships, the value is generally measured by its effect on your bottom line.

A quantum shift

When we focus on creating value for other people, it completely shifts our perspective. We will naturally start to move away from selfish motives as we increasingly consider the welfare of others. This causes our own happiness and success to become a byproduct of our efforts to contribute to the happiness and success of others.

The more we focus on contributing in a worthwhile way to other people’s lives, the more our own happiness becomes bound up with theirs. This kind of community consciousness elevates our existence to a much higher level. Creating value for others expands our world, while selfishness shrinks it.

As our world expands, we become exposed to greater opportunities. As we act on those opportunities, they will be creating value in our lives. It’s a total win-win situation.

How can we apply this in our personal lives right now?

Start with your closest relationships. Look for ways to contribute to the lives of those around you. What can you do for your wife, husband, children, or friends to help them feel better about themselves? How can you bring a smile to their face, or a warm feeling to their hearts?

As you take steps to contribute to their lives, notice how it makes you feel about yourself. You will soon notice a resulting increase in your personal sense of joy and satisfaction. In some way, by creating value for those you care about you will also be creating value for yourself and your relationships with those people.

What about in business?

If you are an employee, find ways to become more valuable to your employer. Creating value at work adds to your employers bottom line, and his appreciation may add to yours. If you are an entrepreneur, look for ways of creating value for those in your tribe and those that you do business with.

For example, there are hundreds of articles on this site for the express purpose of creating value for my readers. If anything you read helps you on any level, then I will have created value for you. What’s in it for me? Well, first and foremost, I want your life to be awesome. Additionally, most of my coaching clients and those who buy my home study course do so because they have gotten value from reading my articles.

First things first

The point is, focus on creating value first and don’t worry about how it is going to come back to you. Creating value is not bartering; we are not looking to make an even trade. It is more like making a deposit into the community human growth account. We all make deposits and we all extract benefits. We never know exactly how or when that is going to happen.

One thing we do know, if you make enough deposits you can eventually live on the interest, and that’s a beautiful thing. If you feel like it, please leave a comment and let me know whether or not you benefited from this article. Your comments are one way in which you can create value for me and other readers. Right here is a perfect opportunity for you to make a deposit in that community human growth account.

How are you creating value for others?
How does creating value make you feel?
The lines are open!

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  1. Jack November 22, 2008 Reply

    Wise words kind Sir! Thanks for the mention(s)!

    • Jonathan April 20, 2011 Reply

      Hey Jack, thanks for setting the right example for the rest of us.

  2. Joe Malinowski November 23, 2008 Reply

    Great post! This is definitely laws of attraction at work, I just posted a day or so ago about this exact topic and so did a friend of mine. Great minds think alike! Awesome stuff. Have a wonderful day!

    • Jonathan April 20, 2011 Reply

      Thanks for the kind words Joe, appreciated.

  3. axel g December 3, 2008 Reply

    That’s so true!

    Quality and value stand out…

    • Jonathan April 20, 2011 Reply

      Indeed they do Axel. As time goes by these qualities are becoming rarer and rarer, but we can move things the other way.

  4. John Duffield August 8, 2010 Reply

    Hello Jonathan from Canada. Years ago, I was preparing a talk about “success” for University grads. We ancient alumni get pressed into this service for convocations every year. But my talk gave me sleepless nights. I knew something scary about “success” these young people probably didn’t want to know. Even so, I felt obligated to hold up my red flag. So I did. Here’s the gist of it. Those graduates wanted a speech filled with precisely the success principles Jonathan has so eloquently summarized here and in other articles. These principles, if applied to your life, really can make you successful beyond your wildest dreams. But they probably won’t for one simple reason. True success is about building …..YOU. Not a business. Not a mountain of cash. Not a monument. YOU. So let’s stop and think for a second. These success principles are just tools. And what happens if you don’t know what you’re making? If you don’t know who YOU are….all the tools in the world won’t help. Chances are you don’t have a clue who you are right now either, because only one in millions does in today’s world. Now we get to the scary part. What happens if you use the success principles without knowing who you are? Simple. You build the life of somebody else’s dreams. You pretend to be something you’re not. By now you may be wondering how to figure out who you really are. The short answer is, you have to change the way you see the world. The way we’ve been taught to see things just won’t let you. Ciao. John Duffield

    • Jonathan April 20, 2011 Reply

      So right John, discovering who we are and what we are about is the only way to really be in a position to create value for all concerned.

  5. Marta September 23, 2012 Reply

    Hello Jonathan. I have been reading your articles for some time. I enjoy every one of them very much. I appreciate your insights. This one particularly resonated with me because you are adding value to others by mentioning them, and many of your readers, like myself, will benefit from them also. I am building my business and my brand so I will definitely check these resources. I am all about adding value and benefits to others, so I enjoyed what you said the community human growth account. “We all make deposits and we all extract benefits. We never know exactly how or when that is going to happen. One thing we do know, if you make enough deposits you can eventually live on the interest.” That to me is priceless. Thanks so much for your insights.

    • kole April 23, 2013 Reply

      Wisely done…Life changing to say the least; I totally get it NOW, why I always appear to be so LUCKY all the time…This is TRUE WEALTH! I shall overflow now and forevermore.Gratitude TONS Jonathan! BLISS!

  6. Ken Haberman January 17, 2013 Reply

    Jonathan. You’ve done a great job in capturing the “add value” spirit. Your examples are also on target. A very informative and enjoyable post. Thank you!

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